9:00am – 9:30am
Check-in
9:30am – 10:00am
Patient-Focused Paradigm: Navigating Conversations, Challenges and Outcomes in Engagement
![DrSumiraRiaz](https://thec3summit.com/wp-content/uploads/2024/03/DrSumiraRiaz-min.jpg)
With over 10 years of experience as a health psychologist and a cognitive behavioural therapist, I am passionate about delivering evidence-based and patient-centred solutions for individuals and families in the healthcare sector. I am currently the Centre of Excellence Lead for Patient Engagement at OPEN Health Evidence & Access, where I oversee the development and implementation of innovative and impactful patient engagement strategies and programmes across various therapeutic areas and markets.
![JohnIoannou](https://thec3summit.com/wp-content/uploads/2024/03/JohnIoannou-min.jpg)
John Ioannou is an academic rheumatologist with a background at UCL who moved from academia to industry in 2017 to join UCB. Currently, he leads the Global Medical Affairs team overseeing the Rheumatology franchise, where UCB has multiple assets in different stages of their lifecycle. He is a strong advocate of patient centricity and meaningful patient engagement, having championed this in academia and now in his industry role.
![Julie Powell](https://thec3summit.com/wp-content/uploads/2024/03/Julie-Powell.jpg)
Julie has extensive experience in implementing innovative commercial marketing and distribution strategies for global market expansion, and has recently expanded her role to include patient recruitment and retention. Pleco Therapeutics is a biopharmaceutical company focusing on the development of treatments for rare cancers. Pleco Therapeutics aims to extend the life span and enhance the quality of life of patients through its novel Plecoid™ therapies that dramatically increase the effectiveness of current cancer treatments.
![Leanne Woehlke](https://thec3summit.com/wp-content/uploads/2024/03/Leanne-Woehlke.jpeg)
Leanne Woehlke is a Director of Life Sciences Solutions at TransPerfect where she helps clients create transformational impact with language, technology and business consulting solutions. She has extensive experience in clinical research and knowledge of digital marketing. Her considerable coaching background allows her to bring a unique perspective to patient recruitment and engagement. She is passionate about impacting the industry in meaningful ways and bringing life-changing treatments to patients who need them.